Build the Right Product
We like to start by embracing a “mindset of maybe,” meaning maybe our ideas are right, but maybe we’re missing something? This approach encourages healthy inquiry when possibilities are most limitless and the cost of change is lowest.
Building the right product starts with identifying who are the customers and users? Do they want this solution? Why do they want this solution? How can we test our assumptions quickly and cheaply to be more certain of our success?
Are we building something that is desirable, viable, and feasible?